Maximizing Yield in the Shopping Cart by Predictive Modeling of Individual User Behavior
January 1, 2009magnify360 Computer Science, 2008-09
Liaison(s): Olivier Chaine ’95, James Healy, Nate Pool, Gilles Marchand
Advisor(s): Zachary Dodds
Students(s): David Lapayowker, Marissa Quitt, Elaine Shaver (PM-S), Devin Smith (PM-F)
magnify360 provides the most sophisticated marketing optimization platform for the modern Web. Featuring Predictive DNA脙垄脗垄 technology, magnify360 dramatically outperforms traditional conversion optimization tools by personalizing each visitor’s browsing experience in real-time. The self-learning system immediately adapts Web site content, layout and page flow based on an individual’s behavior on-site, ultimately driving them toward a specified call to action. The goal of this project was to investigate new algorithms as possible solutions for the next generation of the magnify360 self-learning system.